If you’re a reasonable person, you believe in equality. You think everyone should face the same rules, regardless of who they are. But in a culture where women are viewed as less than human, their bodies are conceptualized as objects, inherently more scandalous. So their nipples are too sexy to be in public, while men’s are not.
In order to draw attention to this ridiculous double-standard, the Ta Ta Top allows women to display a pair of nipples while technically following the law. I chatted with the inventors about their inspiration, going viral, having fun with Instagram, censorship and the future innovations of their product.