“Sex sells”
It’s a thing we’ve all heard and also a thing that’s not really true. In fact, it’s fairly difficult to market sex, especially when there’s a glut of competition. Erika Icon of The Rub knows how to do it though, which is why she’s one of the top PR folks in the adult industry.

We chat about the realities of her occupation, how porn careers have shifted over the years, which stars we should keep an eye on and the weirdest parts of her day-to-day operations. A porn star client texts her during our interview, for just an example.

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